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ART & COPYMovie Reviews
Documentary about the minds behind such iconic advertising fare as "plop, plop, fizz, fizz.". Cast:Lee Clow, Jim Durfee, Cliff Freeman, Jeff Goodby, David KennedyDirector:Doug PrayRelease Date:August 21, 2009DVD Release:May 11, 2010From:7th ArtLength:1 hr. 29 min.
MAY 11, 2010
Art & Copy, Good (Not Great) Reviews (Doc) Key Cities
Art & Copy played in key cities to good not great reviews. • Bill Stamets wrote in the Chicago Sun-Times, "...a diverting feature-length ad for American advertising at its best... bvecomes a celebratory seminar of oneliners." • And Shawn Levy wrote in the Portland Oregonian, "...a breezy if not quite probing or profound series of brief profiles of several iconic adfolks..." More Reviews Below...
Art & Copy Positive Reviews (13 Reviews, reviews below)
Owen Gleiberman, Entertainment Weekly: VERY GOOD(cg) "...entertaining but also oddly naive... buys into the specious notion that when advertising is great, that's because it's true."(See all of Owen Gleiberman's reviews...)(Read the full review...) 112 words, 09/04/09
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NEW YORK/LOS ANGELES/CHICAGO/TORONTO (6 Reviews)
Mike Hale, New York Times: MODERATE "...nearly always interesting, albeit in a minor way that might not justify the price of a theater ticket if you don't already have an interest in the topic."(See all of Mike Hale's reviews...)(Read the full review...) 459 words, 08/21/09
Kenneth Turan, Los Angeles Times: GOOD "One of the main treats of 'Art & Copy' is that it allows us to revisit the classic ads, all of which are just as exciting now as they were when they first ran."(See all of Kenneth Turan's reviews...)(Read the full review...) 707 words, 09/11/09
Brian Miller, Village Voice/LA Weekly: FAIR "...however stirring these vintage campaigns and their graying creators may be for ad junkies and nostalgists, Doug Pray fails at analysis: His film is simply a tribute."(See all of Brian Miller's reviews...)(Read the full review...) 215 words, 08/19/09
KEY CITIES (4 Reviews)
Walter Addiego, San Francisco Chronicle: VERY GOOD(cg) "...it takes a while to realize we are being sold something: the notion that what big-time ad people do rises above the mere selling of hamburgers, cars and computers."(See all of Walter Addiego's reviews...)(Read the full review...) 363 words, 11/13/09
Peter Schilling, Minneapolis Star-Tribune: GOOD(cg) "...thoroughly entertaining... [but] too often director Doug Pray shows a tendency to overstatement, and don't expect him to genuinely question advertising's morality."(See all of Peter Schilling's reviews...)(Read the full review...) 155 words, 11/06/09
Moira Macdonald, Seattle Times: VERY GOOD(cg) "Occasionally 'Art & Copy' becomes an advertisement for advertising -- some of the talking heads are a little self-congratulatory -- but it offers plenty of food for thought."(See all of Moira Macdonald's reviews...)(Read the full review...) 242 words, 08/21/09
Shawn Levy, Portland Oregonian: EXCELLENT(cg) "...a breezy if not quite probing or profound series of brief profiles of several iconic adfolks... The origins of some classic ad campaigns are explored..."(See all of Shawn Levy's reviews...)(Read the full review...) 185 words, 09/18/09
ALTERNATIVE/INDIE PRESS (2 Reviews)
Brian Miller, Village Voice/LA Weekly: FAIR "...however stirring these vintage campaigns and their graying creators may be for ad junkies and nostalgists, Doug Pray fails at analysis: His film is simply a tribute."(See all of Brian Miller's reviews...)(Read the full review...) 215 words, 08/19/09
HIGHBROW PRESS (3 Reviews)
Mike Hale, New York Times: MODERATE "...nearly always interesting, albeit in a minor way that might not justify the price of a theater ticket if you don't already have an interest in the topic."(See all of Mike Hale's reviews...)(Read the full review...) 459 words, 08/21/09
Joanne Kaufman, Wall Street Journal: WEAK "...a scattershot, repetitive documentary about the creative minds behind some of the most arresting ad campaigns of the past 40 years."(See all of Joanne Kaufman's reviews...)(Read the full review...) 330 words, 08/21/09
Kenneth Turan, Los Angeles Times: GOOD "One of the main treats of 'Art & Copy' is that it allows us to revisit the classic ads, all of which are just as exciting now as they were when they first ran."(See all of Kenneth Turan's reviews...)(Read the full review...) 707 words, 09/11/09
MOVIE INDUSTRY (4 Reviews)
Duane Byrge, Hollywood Reporter: GOOD "...opens up a window into the advertising world, unveiling the cast of creative characters who have composed some of the most successful ad campaigns."(See all of Duane Byrge's reviews...)(Read the full review...) 246 words, 04/06/09
Kenneth Turan, Los Angeles Times: GOOD "One of the main treats of 'Art & Copy' is that it allows us to revisit the classic ads, all of which are just as exciting now as they were when they first ran."(See all of Kenneth Turan's reviews...)(Read the full review...) 707 words, 09/11/09
Mike Hale, New York Times: MODERATE "...nearly always interesting, albeit in a minor way that might not justify the price of a theater ticket if you don't already have an interest in the topic."(See all of Mike Hale's reviews...)(Read the full review...) 459 words, 08/21/09
Joanne Kaufman, Wall Street Journal: WEAK "...a scattershot, repetitive documentary about the creative minds behind some of the most arresting ad campaigns of the past 40 years."(See all of Joanne Kaufman's reviews...)(Read the full review...) 330 words, 08/21/09
18.5 Percentage Points Average Difference Between Reviews (Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed)
Art & Copy's reviews are separated by an average 18.5 percentage points. The norm for this measure is 18.4 percentage points. Less than 18.4 indicates more consistent reviews; greater than 18.4 indicates more mixed reviews. In the chart below, each dot represents a review, with the dots at the top more positive than the dots at the bottom. From left to right, the dots represent reviews in big, bigger and biggest publications. Roll over each dot for more detail.
Art & Copy (13 reviews) Roll over dots for each review
Coverage:Art & Copy's reviews cover 20.1% of potential readers (average is 67.9%). Volume:The film's reviews total 3,740 words involume (average is 20,172 words). Length:The film's reviews average 288 words in length (the norm is 517 words).
Reviews Broke 11 Days After Release (Norm is 1.2 Release)
Art & Copy's reviews on average broke 11 days after opening. Norm for this measure is 1.2 hours before. The chart below shows reviews on opening day and the days before and after opening; the left side is earlier and the right side is later. The red bars extending above the horizontal mid-line represent more positive reviews, and the red bars extending below represent more negative reviews. The white space/red bar in the middle is Art & Copy's opening day. Click on any bar for a list of the reviews for that day.
Art & Copy (13 reviews, click on bars for reviews)
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