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BRANDED (2012)Movie Reviews
Science fiction thriller about one man's efforts to reveal a global corporate conspiracy to get inside people's minds and keep them dependent and passive. Cast:Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite, Max von Sydow, Mariya IgnatovaDirector:Jamie Bradshaw, Alexander DoulerainRelease Date:September 7, 2012DVD Release:January 15, 2013From:Barbossa/Roadside AttractionRating:RLength:1 hr. 46 min.
Branded (2012) played in regional release to weak reviews. • Robert Abele wrote in the Los Angeles Times, "...so packed with ideological pretension and forced whimsy it has no time for characterization or cohesion... so convolutedly insipid it needs narration to fill in the gaps." More Reviews Below...
Branded (2012) has not been reviewed by Broad National Press
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NEW YORK/LOS ANGELES/CHICAGO/TORONTO (3 Reviews)
Andy Webster, New York Times: GOOD (NOT GREAT) "...ambitious... intriguing if tendentious... a marketing mogul (Max von Sydow) in Polynesia plots a scheme to help a fast-food chain, the Burger ('the taste of freedom'), conquer Russia."(See all of Andy Webster's reviews...)(Read the full review...) 273 words, 09/08/12
Robert Abele, Los Angeles Times: POOR "...so packed with ideological pretension and forced whimsy it has no time for characterization or cohesion... so convolutedly insipid it needs narration to fill in the gaps."(See all of Robert Abele's reviews...)(Read the full review...) 216 words, 09/10/12
Michael Atkinson, Village Voice: POOR "There's almost a Seussian vibe in this heap, but no hint that it's intentional... 'Branded' has ideas, but unfortunately, the ideas are reeking batshit nuts... You've been warned."(See all of Michael Atkinson's reviews...)(Read the full review...) 330 words, 09/12/12
KEY CITIES (0 Reviews)
Branded (2012) has not been reviewed in Key Cities
ALTERNATIVE/INDIE PRESS (2 Reviews)
Michael Atkinson, Village Voice: POOR "There's almost a Seussian vibe in this heap, but no hint that it's intentional... 'Branded' has ideas, but unfortunately, the ideas are reeking batshit nuts... You've been warned."(See all of Michael Atkinson's reviews...)(Read the full review...) 330 words, 09/12/12
Monica Castillo, Boston Phoenix: POOR(cg) "...mistakes abound... Borderline offensive and overly dense... it is unsure of what it wants to be: a sci-fi thriller or a socialist parable."(See all of Monica Castillo's reviews...)(Read the full review...) 175 words, 09/13/12
HIGHBROW PRESS (2 Reviews)
Andy Webster, New York Times: GOOD (NOT GREAT) "...ambitious... intriguing if tendentious... a marketing mogul (Max von Sydow) in Polynesia plots a scheme to help a fast-food chain, the Burger ('the taste of freedom'), conquer Russia."(See all of Andy Webster's reviews...)(Read the full review...) 273 words, 09/08/12
Robert Abele, Los Angeles Times: POOR "...so packed with ideological pretension and forced whimsy it has no time for characterization or cohesion... so convolutedly insipid it needs narration to fill in the gaps."(See all of Robert Abele's reviews...)(Read the full review...) 216 words, 09/10/12
MOVIE INDUSTRY (3 Reviews)
Ronnie Scheib, Daily Variety: FAIR "...defies easy categorization -- as well as logic -- in its muddled tale of corporate conspiracies, runaway consumerism and true love.... at least scores points for tacky, Ed Wood-esque originality."(See all of Ronnie Scheib's reviews...)(Read the full review...) 370 words, 09/09/12
Robert Abele, Los Angeles Times: POOR "...so packed with ideological pretension and forced whimsy it has no time for characterization or cohesion... so convolutedly insipid it needs narration to fill in the gaps."(See all of Robert Abele's reviews...)(Read the full review...) 216 words, 09/10/12
Andy Webster, New York Times: GOOD (NOT GREAT) "...ambitious... intriguing if tendentious... a marketing mogul (Max von Sydow) in Polynesia plots a scheme to help a fast-food chain, the Burger ('the taste of freedom'), conquer Russia."(See all of Andy Webster's reviews...)(Read the full review...) 273 words, 09/08/12
29.0 Percentage Points Average Difference Between Reviews (Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed)
Branded (2012)'s reviews are separated by an average 29.0 percentage points. The norm for this measure is 18.4 percentage points. Less than 18.4 indicates more consistent reviews; greater than 18.4 indicates more mixed reviews. In the chart below, each dot represents a review, with the dots at the top more positive than the dots at the bottom. From left to right, the dots represent reviews in big, bigger and biggest publications. Roll over each dot for more detail.
Branded (2012) (5 reviews) Roll over dots for each review
Coverage:Branded (2012)'s reviews cover 7.1% of potential readers (average is 67.9%). Volume:The film's reviews total 1,364 words involume (average is 20,172 words). Length:The film's reviews average 273 words in length (the norm is 517 words).
Reviews Broke 59.0 Hours After Release (Norm is 1.2 Release)
Branded (2012)'s reviews on average broke 59.0 hours after opening. Norm for this measure is 1.2 hours before. The chart below shows reviews on opening day and the days before and after opening; the left side is earlier and the right side is later. The red bars extending above the horizontal mid-line represent more positive reviews, and the red bars extending below represent more negative reviews. The white space/red bar in the middle is Branded (2012)'s opening day. Click on any bar for a list of the reviews for that day.
Branded (2012) (5 reviews, click on bars for reviews)
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