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BUTTER (2012) Movie Reviews
Story: Comedy about the ambitious wife of Iowa's butter sculpting champion, whose assured success is threatened by the arrival of a young black girl who is a butter-carving prodigy. Cast: Jennifer Garner, Hugh Jackman, Ty Burrell, Olivia Wilde, Rob Corddry, Ashley Greene, Alicia Silverstone Director: Jim Field Smith Opening: October 5, 2012 From: The Weinstein Company Rating: R Length: 1 hr. 31 min.
Early Reviews: Butter (2012), Fair Reviews
Updated: Sat, Jul 30 2011, 07:29pm
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141 days before opening, early reviews of Butter (2012) are 45.4% positive, based on 4 reviews. Average is 51.8%. The figures will change between now and opening as more reviews are added. More coming.  More Reviews Below...

Butter (2012)
Positive Reviews
(4 Reviews,  reviews below)
 Compare This Movie... 
TotalBroad
National
Press
Local
News-
papers
Alter–
native/
Indie
High-
Brow
Press
Movie
Industry
NY/LA
Chicago
Toronto
Key
Cities
Total
B.O.
45.4% 42.0% nr nr nr 62.5% 50.0% nr na
Averages: 51.8% 54.1% 52.3% 46.9% 45.8% 48.7% 49.9% 54.7%
Reviews & Quotes (4)

BROAD NATIONAL PRESS (1 Review)
Lisa Schwarzbaum, Entertainment Weekly: FAIR (cg)
"Director Jim Field Smith and newcomer screenwriter Jason Micallef can't or don't care to distinguish the elements of audacity and satirical cleverness from those of mockery and crudeness.... they fall back on cheap 'outrageousness'..." (Read the full review...)
444 words, 09/15/11
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NEW YORK/LOS ANGELES/CHICAGO/TORONTO (1 Review)
Logan Hill, New York Magazine: MODERATE
"...more churn than payoff.... Still, the cast works hard... In the end, though, this is a maudlin, buttered-up, middlebrow mash-up of 'Little Miss Sunshine' and 'Best in Show' that never quite sets." (Read the full review...)
298 words, 09/16/11
KEY CITIES (0 Reviews)
 Butter (2012) has not yet been reviewed in Key Cities
ALTERNATIVE/INDIE PRESS (0 Reviews)
 Butter (2012) has not yet been reviewed by Alternative/Indie
HIGHBROW PRESS (0 Reviews)
 Butter (2012) has not yet been reviewed by Highbrow Press
MOVIE INDUSTRY (2 Reviews)
Peter Debruge, Daily Variety: EXCELLENT
"...a wicked Midwest satire with razor blades stashed beneath its bright candy-apple surface.... centers around a married couple fully committed to the art of competitive butter carving, whose dreams begin to melt the minute an 11-year-old prodigy arrives on the scene." (Read the full review...)
961 words, 09/05/11

Todd McCarthy, Hollywood Reporter: FAIR
"...a condescending comedy about Middle America.... This satire on self-righteous, homily-spewing Red Staters and the cutthroat world of butter carving trades almost entirely on making jokes at the expense of others..." (Read the full review...)
836 words, 09/06/11
(cg) = based on the critic's grade

Review Mixture
21.8 Percentage Points Average Difference Between Reviews
(Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed)

At this time, Butter (2012)'s reviews are separated by an average 21.8 percentage points. The norm for this measure is 18.4 percentage points. Less than 18.4 indicates more consistent reviews; greater than 18.4 indicates more mixed reviews. In the chart below, each dot represents a review, with the dots at the top more positive than the dots at the bottom. From left to right, the dots represent reviews in big, bigger and biggest publications. Roll over each dot for more detail.

Butter (2012)
(4 reviews)
Roll over dots for each review
Broad National   Alternative/Indie   Highbrow Press   Key Cities
NY, LA, Chicago, & Toronto Movie Industry  
Outstanding
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Reviews
Outstanding
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Good
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>Bigger
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Coverage, Volume & Length

Coverage: Butter (2012)'s reviews cover 8.4% of potential readers (average is 68.2%). Volume: The film's reviews total 2,539 words in volume (average is 19,979 words). Length: The film's reviews average 635 words in length (the norm is 512 words).

Butter (2012)
Coverage, Volume & Length
(4 Reviews,  reviews below)
TotalBroad
National
Press
Local
News-
papers
Alter–
native/
Indie
High-
Brow
Press
Movie
Industry
NY/LA
Chicago
Toronto
Key
Cities
Total
B.O.
Coverage:
Volume:
Length:
8.4%
2,539
635
10.4%
444
444
0.0%
0
0
0.0%
0
0
0.0%
0
0
33.3%
1,797
899
5.5%
298
298
0.0%
0
0
na
Averages: 68.2%
19,979
512
66.7%
3,178
451
80.2%
10,677
521
80.8%
3,310
430
58.7%
2,374
630
85.2%
3,407
685
83.7%
5,861
500
73.0%
2,885
539
Opening Day Reviews
Reviews Are Breaking 387 Days Before Release (Norm is 0.2 Release)

Thus far, Butter (2012)'s reviews on average are breaking 387 days before opening. Norm for this measure is 0.2 hours after. The chart below shows reviews on opening day and the days before and after opening; the left side is earlier and the right side is later. The red bars extending above the horizontal mid-line represent more positive reviews, and the red bars extending below represent more negative reviews. The white space/red bar in the middle is Butter (2012)'s opening day. Click on any bar for a list of the reviews for that day.

Butter (2012)
(4 reviews, click on bars for reviews)
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Updated: Sat, Jul 30 2011, 07:29pm
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