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|  E-Mail to a Friend  |  Print  Positive Reviews (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Total B.O. Valhalla Rising    61.4% 83.0% 50.5% 52.4% 58.9% 58.3% 45.1% 66.1% $28K Averages: 51.7% 54.3% 51.9% 47.1% 45.9% 48.9% 49.7% 53.8% Valhalla Rising Review Mixture: 22.5pp Average Difference Between Reviews (Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed) (20 reviews) Roll over dots for each review Broad National   Alternative/Indie   Highbrow Press   Key Cities NY, LA, Chicago, & Toronto Movie Industry   Outstanding Very Good Good Moderate Weak Poor Reviews Outstanding Very Good Good Moderate Weak Poor Reviews Big Publications > Bigger Publications > Biggest Publications Coverage, Volume & Length (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Valhalla Rising    Coverage: Volume: Length: 26.3% 6,316 316 9.8% 107 107 47.3% 2,153 239 59.0% 1,391 278 59.3% 1,883 471 100.0% 2,143 357 73.6% 1,728 216 18.2% 820 273 Averages: 67.9% 20,214 517 65.8% 3,300 468 80.8% 10,354 517 82.1% 3,559 450 58.5% 2,458 626 85.1% 3,376 674 84.7% 5,882 498 78.4% 2,792 531 Valhalla Rising Review Timing: 30.3 Hours Before Release (Norm is 1.3H Before) (20 reviews, click on bars for reviews) M O R E    P O S I T I V E    R E V I E W S E A R L I E R L A T E R M O R E    N E G A T I V E    R E V I E W S

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