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|  E-Mail to a Friend  |  Print  Positive Reviews (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Total B.O. Zookeeper    35.9% 38.5% 39.0% 21.5% 39.2% 19.3% 33.9% 49.6% $80.4M Averages: 51.7% 54.3% 51.9% 47.1% 45.9% 49.0% 49.7% 53.8% Zookeeper Review Mixture: 24.5pp Average Difference Between Reviews (Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed) (35 reviews) Roll over dots for each review Broad National   Alternative/Indie   Highbrow Press   Key Cities NY, LA, Chicago, & Toronto Movie Industry   Outstanding Very Good Good Moderate Weak Poor Reviews Outstanding Very Good Good Moderate Weak Poor Reviews Big Publications > Bigger Publications > Biggest Publications Coverage, Volume & Length (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Zookeeper    Coverage: Volume: Length: 59.6% 17,787 508 57.7% 3,902 557 79.1% 8,462 498 95.3% 4,146 461 34.3% 1,074 537 66.7% 2,241 560 86.0% 5,398 450 69.1% 4,652 517 Averages: 67.9% 20,194 517 65.9% 3,293 468 80.7% 10,360 518 82.0% 3,545 448 58.6% 2,460 626 85.2% 3,381 674 84.6% 5,870 497 78.2% 2,799 533 Zookeeper Review Timing: 13.7 Hours After Release (Norm is 1.2H Before) (35 reviews, click on bars for reviews) M O R E    P O S I T I V E    R E V I E W S E A R L I E R L A T E R M O R E    N E G A T I V E    R E V I E W S

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