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|  E-Mail to a Friend  |  Print  Positive Reviews (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Total B.O. Arthur Christmas    76.6% 77.9% 71.2% 78.4% 77.8% 84.8% 69.4% 77.7% $46.4M Averages: 51.7% 54.3% 51.9% 47.1% 45.9% 49.0% 49.7% 53.8% Arthur Christmas Review Mixture: 12.2pp Average Difference Between Reviews (Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed) (42 reviews) Roll over dots for each review Broad National   Alternative/Indie   Highbrow Press   Key Cities NY, LA, Chicago, & Toronto Movie Industry   Outstanding Very Good Good Moderate Weak Poor Reviews Outstanding Very Good Good Moderate Weak Poor Reviews Big Publications > Bigger Publications > Biggest Publications Coverage, Volume & Length (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Arthur Christmas    Coverage: Volume: Length: 74.0% 20,256 482 75.5% 3,998 571 93.2% 8,653 412 100.0% 4,537 454 44.4% 1,482 494 83.3% 3,212 642 90.6% 4,337 361 88.3% 4,966 414 Averages: 67.9% 20,194 517 65.9% 3,293 468 80.7% 10,360 518 82.0% 3,545 448 58.6% 2,460 626 85.2% 3,381 674 84.6% 5,870 497 78.2% 2,799 533 Arthur Christmas Review Timing: 6.2 Hours Before Release (Norm is 1.2H Before) (42 reviews, click on bars for reviews) M O R E    P O S I T I V E    R E V I E W S E A R L I E R L A T E R M O R E    N E G A T I V E    R E V I E W S

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