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|  E-Mail to a Friend  |  Print  Positive Reviews (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Total B.O. Dr. Seuss' The Lorax    57.6% 63.6% 55.0% 43.5% 21.7% 42.8% 46.6% 63.3% $213.9M Averages: 51.7% 54.3% 51.9% 47.1% 45.9% 49.0% 49.7% 53.8% Dr. Seuss' The Lorax Review Mixture: 25.7pp Average Difference Between Reviews (Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed) (41 reviews) Roll over dots for each review Broad National   Alternative/Indie   Highbrow Press   Key Cities NY, LA, Chicago, & Toronto Movie Industry   Outstanding Very Good Good Moderate Weak Poor Reviews Outstanding Very Good Good Moderate Weak Poor Reviews Big Publications > Bigger Publications > Biggest Publications Coverage, Volume & Length (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Dr. Seuss' The Lorax    Coverage: Volume: Length: 71.3% 22,613 552 73.2% 3,369 481 96.1% 11,528 549 95.2% 5,698 570 29.0% 1,653 826 66.7% 2,913 728 96.1% 7,036 541 95.0% 5,970 498 Averages: 67.9% 20,194 517 65.9% 3,293 468 80.7% 10,360 518 82.0% 3,545 448 58.6% 2,460 626 85.2% 3,381 674 84.6% 5,870 497 78.2% 2,799 533 Dr. Seuss' The Lorax Review Timing: 7.4 Hours After Release (Norm is 1.2H Before) (41 reviews, click on bars for reviews) M O R E    P O S I T I V E    R E V I E W S E A R L I E R L A T E R M O R E    N E G A T I V E    R E V I E W S

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