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|  E-Mail to a Friend  |  Print  Positive Reviews (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Total B.O. Up in the Air    91.3% 95.5% 91.3% 81.4% 85.3% 89.8% 85.4% 95.9% $83.8M Averages: 51.7% 54.3% 51.9% 47.1% 45.9% 49.0% 49.7% 53.8% Up in the Air Review Mixture: 14.1pp Average Difference Between Reviews (Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed) (42 reviews) Roll over dots for each review Broad National   Alternative/Indie   Highbrow Press   Key Cities NY, LA, Chicago, & Toronto Movie Industry   Outstanding Very Good Good Moderate Weak Poor Reviews Outstanding Very Good Good Moderate Weak Poor Reviews Big Publications > Bigger Publications > Biggest Publications Coverage, Volume & Length (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Up in the Air    Coverage: Volume: Length: 75.0% 27,167 647 68.9% 2,008 335 88.4% 16,615 665 68.2% 3,587 598 85.0% 5,043 1,261 100.0% 5,317 1,063 94.4% 8,444 650 81.9% 10,402 650 Averages: 67.9% 20,194 517 65.9% 3,293 468 80.7% 10,360 518 82.0% 3,545 448 58.6% 2,460 626 85.2% 3,381 674 84.6% 5,870 497 78.2% 2,799 533 Up in the Air Review Timing: 470.1 Hours Before Release (Norm is 1.2H Before) (42 reviews, click on bars for reviews) M O R E    P O S I T I V E    R E V I E W S E A R L I E R L A T E R M O R E    N E G A T I V E    R E V I E W S

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