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|  E-Mail to a Friend  |  Print  Positive Reviews (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities Total B.O. The Yellow Handkerchief    58.5% 55.1% 66.8% 52.6% 55.2% 64.8% 66.4% 67.6% $317K Averages: 51.7% 54.3% 51.9% 47.1% 45.9% 49.0% 49.7% 53.8% The Yellow Handkerchief Review Mixture: 15.6pp Average Difference Between Reviews (Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed) (30 reviews) Roll over dots for each review Broad National   Alternative/Indie   Highbrow Press   Key Cities NY, LA, Chicago, & Toronto Movie Industry   Outstanding Very Good Good Moderate Weak Poor Reviews Outstanding Very Good Good Moderate Weak Poor Reviews Big Publications > Bigger Publications > Biggest Publications Coverage, Volume & Length (Click on each release for review details) Total Broad National Press Local News- Papers Alter– native/ Indie High- Brow Press Movie Industry NY/LA Chicago Toronto Key Cities The Yellow Handkerchief    Coverage: Volume: Length: 54.1% 12,460 415 54.1% 2,965 494 69.0% 6,912 407 60.6% 1,549 310 35.1% 1,110 555 66.7% 2,391 598 80.2% 4,229 423 58.4% 3,719 372 Averages: 67.9% 20,194 517 65.9% 3,293 468 80.7% 10,360 518 82.0% 3,545 448 58.6% 2,460 626 85.2% 3,381 674 84.6% 5,870 497 78.2% 2,799 533 The Yellow Handkerchief Review Timing: 168.4 Hours Before Release (Norm is 1.2H Before) (30 reviews, click on bars for reviews) M O R E    P O S I T I V E    R E V I E W S E A R L I E R L A T E R M O R E    N E G A T I V E    R E V I E W S

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