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PARANORMAL ACTIVITY 3 Movie Reviews
Story: Horror mystery about two young sister who befriend an invisible entity that resides in their home. Cast: Chris Smith, Katie Featherston, Sprague Grayden, Lauren Bittner Director: Henry Joost, Ariel Schulman Opened: October 21, 2011 On DVD: January 24, 2012 From: Paramount Length: 1 hr. 21 min.
Out On DVD
JANUARY 24, 2012
Paranormal Activity 3, Good (Not Great) Reviews, Mixed
Updated: Sat, Apr 7 2012, 08:46am
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Paranormal Activity 3 played to good not great reviews. Reviews were mixed. • Adam Graham wrote in the Detroit News, "...the formula still has some life left in it... delivers its share of shivers, chills and big 'gotcha!' moments." • And James Berardinelli wrote for Reel Views, "...one of those obligatory sequels: films that use an existing template and attempt to populate it with different actors and new ways of scaring audiences.... it's grown tired..."   More Reviews Below...

Paranormal Activity 3
Positive Reviews
(32 Reviews,  reviews below)
 Compare This Movie... 
TotalBroad
National
Press
Local
News-
papers
Alter–
native/
Indie
High-
Brow
Press
Movie
Industry
NY/LA
Chicago
Toronto
Key
Cities
Total
B.O.
60.7% 66.1% 52.1% 47.6% 57.8% 66.8% 50.9% 55.5% $104.0M
Averages: 51.8% 54.1% 52.3% 46.9% 45.8% 48.7% 49.9% 54.7%
Reviews & Quotes (32)

BROAD NATIONAL PRESS (7 Reviews)
Richard Corliss, Time: VERY GOOD
"...pretty freaking cool.... The 'PA' experience is wonderfully instructive, communal fun in a movie house, where if you're not jolted by what's on screen then you will be by the sudden screams of your neighbors." (Read the full review...)
1,352 words, 10/19/11

Owen Gleiberman, Entertainment Weekly: OUTSTANDING (cg)
"...taut with tension... I don't scare easily at horror films, but I watched 'Paranormal Activity 3' in a state of high anxiety." (Read the full review...)
776 words, 10/21/11

Peter Travers, Rolling Stone: MODERATE (cg)
"...shoddy goods with any hint of orginality sucked out of it. Have something pop out in the dark. Wait for a scream. Then drag out the next surprise for an eternity. Repeat cycle. I expected better..." (Read the full review...)
238 words, 10/21/11

Claudia Puig, USA Today: GOOD (NOT GREAT) (cg)
"...a prequel that occasionally goes off the rails but also offers more laughs and somewhat more character development than the previous installments." (Read the full review...)
456 words, 10/21/11

Roger Ebert, RogerEbert.com: POOR (cg)
"Let's say you like popcorn during a movie. 'Paranormal Activity 3' is like eating the cardboard box." (Read the full review...)
555 words, 10/19/11

Glenn Kenny, MSN Movies: MODERATE (cg)
"A bit of 'Rosemary's Baby' here, 'The Shining' there, 'Poltergeist' there, not to mention some Japanese stuff, and, of course, 'Blair Witch' itself, particularly at the end." (Read the full review...)
742 words, 10/19/11

James Berardinelli, Reel Views: MODERATE (cg)
"...one of those obligatory sequels: films that use an existing template and attempt to populate it with different actors and new ways of scaring audiences.... it's grown tired..." (Read the full review...)
893 words, 10/20/11
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NEW YORK/LOS ANGELES/CHICAGO/TORONTO (12 Reviews)
Andy Webster, New York Times: MODERATE
"...brings fake-out jolts and humor into play. Less welcome are tired genre trappings like covens and pentagrams, with hints that Toby's family ties extend for generations. (Hello, '4'!)" (Read the full review...)
389 words, 10/21/11

Joe Neumaier, New York Daily News: WEAK (cg)
"There are only so many times bodies can be dragged out of frame and tables levitated before the biggest scare of all is the threat of tedium." (Read the full review...)
509 words, 10/21/11

Mark Olsen, Los Angeles Times: VERY GOOD
"...far and away the sharpest, most wildly aware film in the series." (Read the full review...)
442 words, 10/21/11

Kyle Smith, New York Post: WEAK (cg)
"The experience is this: Wait... wait... wait... OH MY GOD SUCH A LOUD NOISE. A LAMP FELL!!! Oh. A lamp fell. Cut, repeat the above, this time with a sheet, or a bunch of pots, or a kid suddenly sprinting past." (Read the full review...)
540 words, 10/21/11

Michael Phillips, Chicago Tribune: VERY GOOD (cg)
"Like its predecessors, the new 'found footage' lark builds tension and dread slowly and sticks it to you just when you need something to happen." (Read the full review...)
417 words, 10/21/11

Rafer Guzman, New York Newsday: WEAK (cg)
"An unimaginative rehash of the last two horror hits, with few genuine jolts or surprises." (Read the full review...)
345 words, 10/21/11

Roger Ebert, Chicago Sun-Times: POOR (cg)
"Let's say you like popcorn during a movie. 'Paranormal Activity 3' is like eating the cardboard box." (Read the full review...)
555 words, 10/19/11

Mark Holcomb, Village Voice/LA Weekly: WEAK
"The further this series drifts into corporate-franchise territory and away from Peli's inventively cheap, slyly psychosexual conception, the more reasons there are to just stay away." (Read the full review...)
250 words, 10/26/11

Peter Howell, Toronto Star: GOOD (NOT GREAT) (cg)
"They've kept it simple and at a lean running time of 81 minutes. Even better, they didn't try to overload it by making it 'Paranormal Activity 3-D.' " (Read the full review...)
640 words, 10/21/11

Liam Lacey, Toronto Globe & Mail: MODERATE (cg)
"...offers an usual opportunity to study someone else's home decor in detail, in this case the awful pretentiousness of California suburban interior decorating circa 1988." (Read the full review...)
601 words, 10/21/11

Norman Wilner, Toronto Now: WEAK (cg)
"...hopelessly over-complicates the mythology of the previous chapters or invalidates it entirely. Either way, it's just wrong." (Read the full review...)
522 words, 10/21/11
KEY CITIES (6 Reviews)
Mark Jenkins, Washington Post: WEAK (cg)
"...just uses new technology to deliver the same old ghosts-and-goblins hokum." (Read the full review...)
656 words, 10/21/11

Roger Moore, Orlando Sentinel: MODERATE (cg)
"...manages a couple of hair-raising moments, a couple of legitimate jolts and some funny cheap ones. It was directed by the fellows who did that semi-legit documentary 'Catfish,' so it's more cinematic." (Read the full review...)
549 words, 10/21/11

Bill Goodykoontz, Arizona Republic: VERY GOOD (cg)
"...more of the same, using the found-footage tricks the first two films employed to try to shock the audience. But man, are those some good tricks." (Read the full review...)
569 words, 10/21/11

Ty Burr, Boston Globe: VERY GOOD (cg)
"...reclaim[s] the pleasures of the good old-fashioned communal shriek." (Read the full review...)
487 words, 10/21/11

Stephen Whitty, New Jersey Star-Ledger: MODERATE (cg)
"...takes us back to the beginning, to explain how it all began. But it's more of the same -- and at this point, that's not quite enough." (Read the full review...)
485 words, 10/21/11

Adam Graham, Detroit News: VERY GOOD (cg)
"...the formula still has some life left in it... delivers its share of shivers, chills and big 'gotcha!' moments." (Read the full review...)
270 words, 10/21/11
ALTERNATIVE/INDIE PRESS (9 Reviews)
Mark Holcomb, Village Voice/LA Weekly: WEAK
"The further this series drifts into corporate-franchise territory and away from Peli's inventively cheap, slyly psychosexual conception, the more reasons there are to just stay away." (Read the full review...)
250 words, 10/26/11

Eric Eisenberg, Cinema Blend: GOOD (NOT GREAT) (cg)
"...isn't going to win any new fans - as it's still the same concept, just executed with different characters - but those who love the first two movies will get a kick out of the latest installment." (Read the full review...)
482 words, 10/20/11

Ann Lewinson, Boston Phoenix: MODERATE (cg)
"Aside from the fan-cam, '3' has little to offer: the camera is shakier and '2's' ludicrous backstory is continued." (Read the full review...)
161 words, 10/27/11

Scott Tobias, AV Club: VERY GOOD (cg)
"...skillfully replicates the formula that was scary twice before and scary again this time around.... the fundamental horror concepts still hold." (Read the full review...)
375 words, 10/20/11

Alison Willmore, Movieline: GOOD (cg)
"Where the weak points show are in the unbelievable silliness of its characters... provides a few imaginatively eerie sequences and enough jolts to entertain a midnight crowd..." (Read the full review...)
988 words, 10/19/11

Nick Schager, Slant: WEAK (cg)
"...incapable of delivering a single moment that unsettles, much less rattles the nerves like 'Paranormal Activity 2's' nifty kitchen-cabinet explosion." (Read the full review...)
434 words, 10/22/11

Norman Wilner, Toronto Now: WEAK (cg)
"...hopelessly over-complicates the mythology of the previous chapters or invalidates it entirely. Either way, it's just wrong." (Read the full review...)
522 words, 10/21/11

MaryAnn Johanson, Flick Filosopher: POOR (cg)
"...infuriatingly dull.... As complete wastes of celluloid -- or magnetic tape, in this case -- go, it's fairly audacious in its insistence that it's worthy of being called a feature film at all." (Read the full review...)
664 words, 10/20/11
HIGHBROW PRESS (2 Reviews)
Andy Webster, New York Times: MODERATE
"...brings fake-out jolts and humor into play. Less welcome are tired genre trappings like covens and pentagrams, with hints that Toby's family ties extend for generations. (Hello, '4'!)" (Read the full review...)
389 words, 10/21/11

Mark Olsen, Los Angeles Times: VERY GOOD
"...far and away the sharpest, most wildly aware film in the series." (Read the full review...)
442 words, 10/21/11
MOVIE INDUSTRY (4 Reviews)
Joe Leydon, Daily Variety: GOOD
"...a slow-building, stealthily creepy supernatural thriller that takes a teasingly indirect approach to generating suspense and escalating dread." (Read the full review...)
672 words, 09/29/11

Frank Scheck, Hollywood Reporter: VERY GOOD
"...tighter and scarier than the previous installment. It also features ample doses of humor that both provides a pressure valve for the tension and brings a welcome self-conscious mockery to the proceedings." (Read the full review...)
528 words, 10/19/11

Mark Olsen, Los Angeles Times: VERY GOOD
"...far and away the sharpest, most wildly aware film in the series." (Read the full review...)
442 words, 10/21/11

Andy Webster, New York Times: MODERATE
"...brings fake-out jolts and humor into play. Less welcome are tired genre trappings like covens and pentagrams, with hints that Toby's family ties extend for generations. (Hello, '4'!)" (Read the full review...)
389 words, 10/21/11
(cg) = based on the critic's grade

Review Mixture
21.5 Percentage Points Average Difference Between Reviews
(Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed)

Paranormal Activity 3's reviews are separated by an average 21.5 percentage points. The norm for this measure is 18.4 percentage points. Less than 18.4 indicates more consistent reviews; greater than 18.4 indicates more mixed reviews. In the chart below, each dot represents a review, with the dots at the top more positive than the dots at the bottom. From left to right, the dots represent reviews in big, bigger and biggest publications. Roll over each dot for more detail.

Paranormal Activity 3
(32 reviews)
Roll over dots for each review
Broad National   Alternative/Indie   Highbrow Press   Key Cities
NY, LA, Chicago, & Toronto Movie Industry  
Outstanding
Very Good
Good
Moderate
Weak
Poor
Reviews
Outstanding
Very Good
Good
Moderate
Weak
Poor
Reviews
Big
Publications
>Bigger
Publications
>Biggest
Publications
Coverage, Volume & Length

Coverage: Paranormal Activity 3's reviews cover 54.6% of potential readers (average is 68.2%). Volume: The film's reviews total 17,237 words in volume (average is 19,979 words). Length: The film's reviews average 539 words in length (the norm is 512 words).

Paranormal Activity 3
Coverage, Volume & Length
(32 Reviews,  reviews below)
TotalBroad
National
Press
Local
News-
papers
Alter–
native/
Indie
High-
Brow
Press
Movie
Industry
NY/LA
Chicago
Toronto
Key
Cities
Total
B.O.
Coverage:
Volume:
Length:
54.6%
17,237
539
55.4%
5,012
716
75.8%
7,454
497
94.7%
4,126
458
29.0%
831
416
66.7%
2,031
508
90.6%
5,460
455
48.2%
3,016
503
$104.0M
Averages: 68.2%
19,979
512
66.7%
3,178
451
80.2%
10,677
521
80.8%
3,310
430
58.7%
2,374
630
85.2%
3,407
685
83.7%
5,861
500
73.0%
2,885
539
Opening Day Reviews
Reviews Broke 15.8 Hours Before Release (Norm is 0.2 Release)

Paranormal Activity 3's reviews on average broke 15.8 hours before opening. Norm for this measure is 0.2 hours after. The chart below shows reviews on opening day and the days before and after opening; the left side is earlier and the right side is later. The red bars extending above the horizontal mid-line represent more positive reviews, and the red bars extending below represent more negative reviews. The white space/red bar in the middle is Paranormal Activity 3's opening day. Click on any bar for a list of the reviews for that day.

Paranormal Activity 3
(32 reviews, click on bars for reviews)
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Movie Review Intelligence Mobile Web App 1.0
Updated: Sat, Apr 7 2012, 08:46am
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