I. Brief Background

     II. Who We Are

    III. Articles about MovieReviewIntelligence.com

   IV. Frequently Asked Questions & Answers

   V. 100 Word Boilerplate Paragraph about MovieReviewIntelligence.com

  VI. Citations of MovieReviewIntelligence.com

 VII. News
         Press Release Announcing Launch of iPhone App
         Press Release Announcing Launch of MovieReviewIntelligence.com

VIII. Contact

I.  Brief Background

MovieReviewIntelligence.com was launched in June 2009. The goal is to provide the most accurate and complete picture of movie reviews possible.

The purpose is to give everyone -- moviegoers, filmmakers, marketers, critics, publishers and syndicators -- a clear and unbiased approach for measuring and understanding reviews.

MovieReviewIntelligence.com is dedicated to showing exactly what the critics are saying. The site makes every effort to cover all movies -- big, small, mainstream, indie, foreign and documentary. The critics included are selected because they represent the body of film criticism that moviegoers see and read everyday. 

The founder, editor and publisher of MovieReviewIntelligence.com is David A. Gross, a former movie marketing executive, consultant, and researcher with 25 years of experience in the movie business. "This is the best site to rely on as a moviegoer," Gross says. "It is the site I would have liked to have had as a movie industry professional -- objective."

MovieReviewIntelligence.com is an independent web publication. The site is not affiliated with a movie studio or other entertainment company.

Based on ten years of research, what sets MovieReviewIntelligence.com apart from other movie review web sites is its thoroughness, accuracy and faithfulness to the critics.

(Company background continues...)

II. Who We Are

David A. Gross, Founder, Publisher and Editor

The founder, editor and publisher of MovieReviewIntelligence.com, Gross has 25 years of movie marketing experience, both domestic and international, as an executive, consultant and researcher, based in Los Angeles, London and New York. Gross has held executive marketing positions at 20th Century Fox, the National Research Group (NRG), the Walt Disney Studios, MGM/UA and HBO.
 

James A. Knauer, Software Engineer
 

The software engineer of MovieReviewIntelligence.com, Knauer has been a software developer since 1983. Knauer started out managing large-scale multi-protocol data network installations for Michigan state governmental agencies, including the Michigan House of Representatives, the Senate, the Supreme Courts, the Office of the Attorney General, and several school districts.
 

Josephine Scanlon, Assistant Editor
 

The assistant editor of MovieReviewIntelligence.com, Scanlon has more than 15 years experience as a writer and editor. As a partner in Duet Write LLC, she has edited published works in fiction and non-fiction, including memoirs, self-help books, blogs and articles, and a historical novel. Scanlon has a BA in English from Iona College and an MA in English from Fordham University. She lives in Dutchess County, New York.
 
(more about Gross, Knauer and Scanlon...)
 

III. Articles about MovieReviewIntelligence.com

Movie Review Intelligence figures are quoted regularly and frequently throughout the press. Feature articles include...

Associated Press
Weekly Feature Article on Friday Afternoons
"Movie Scores: How the Critics Rated the New Movies"
Feature article summarizing each week's new movies and the ratings from Movie Review Intelligence, Metacritic and Rotten Tomatoes.

 The Wrap
February 17, 2012 - Feature Article by Joshua L. Weinstein
"Movie Review Aggregators Grow in Popularity, But Do They Matter?"
Feature article about movie review websites by Joshua L. Weinstein, Deal Central Columnist for the The Wrap, wherein Mr. Weinstein writes...
 

" 'The mainstream taste needs to be heard as part of the mix,' David Gross, the site’s editor and publisher, told TheWrap. 'I proudly include People magazine and Us Weekly and AP, along with the Wall Street Journal, New York Times, LA Weekly and Slant magazine. There are some wonderful small publications that are doing fantastic critical work – but I think all voices need to be heard.' " (go to full article...) 
 

Toronto Globe & Mail
August 26, 2011 - Feature Article by Liam Lacey
"Behind the Scenes"
Feature article about movie review websites by Liam Lacey, lead film critic for the Toronto Globe & Mail, wherein Mr. Lacey writes...
 

"The most in-depth of the aggregate sites is a relative newcomer, the two-year-old Movie Review Intelligence, started by former studio marketing executive David Gross (of Fox, Disney, MGM and HBO)...." (go to full article...) 
 

St. Louis Post-Dispatch
August 10, 2010 - Post by Joe Williams
"While 3-d falls flat, arthouse movies soar"
Post about 3-d and arthouse movies by Joe Williams, lead film critic for the St. Louis  Post-Dispatch, wherein Mr. Williams describes Movie Review Intelligence as...

"...brainier than Rotten Tomatoes but less exclusive than Metacritic..." (go to full article...) 

Boston Globe
May 25, 2010 - Feature Article by Ty Burr
"A movie critic’s conflicted, if not disdainful, feelings toward rating films"
Feature article about one critic's feelings about rating movies and being covered by Movie Review Intelligence, Rotten Tomatoes and Metacritic.

"[Movie Review Intelligence] busts the entire rating-ology concept wide open. The brainchild of media researcher David Gross, the site collects all the major reviews and ratings for a movie and slices them into infinite pieces of pie.... What does this mean? To quote Pee-wee Herman, 'I don’t KNOW!' But I’m really glad someone’s doing it and that he’s got an iPhone app to boot." (go to full article...) 
 

Los Angeles Times

June 13, 2009 - Feature Article by John Horn
"Mixed reviews for Rotten Tomatoes and other aggregate websites"
Feature article about the launch of Movie Review Intelligence and the competition Rotten Tomatoes and Metacritic, covering each web site's approach, methodologies, industry perceptions, etc.
 

"The studios are always searching for new ways to sell movie tickets, and they are now looking to review aggregators such as Rotten Tomatoes, Metacritic and newcomer Movie Review Intelligence to generate box-office buzz by amplifying the sound of the critical chorus." (go to full article...)

New York Times
June 13, 2009 - Feature Article by Michael Cieply
"Everybody’s a Movie Critic: New Web Sites and Online Readers Chime In"

Feature article about the launch of Movie Review Intelligence and other web sites featuring movie reviews, moviegoer feedback, etc.

"The last few weeks have brought the debut of MovieReviewIntelligence.com, a new Web site committed to monitoring, scoring and proliferating the work of critics at some 65 print and broadcast outlets.... Started by David A. Gross, a former marketing executive with 20th Century Fox, the new site is replete with charts and graphs that track the good, the bad and the ugly of reviews.... Movie Review Intelligence joins Rotten Tomatoes and Metacritic..." (go to full article...)

Sunday New York Times
June 6, 2009 - "Ideas and Trends" Column by Brooks Barnes
"Hollywood’s Blurb Search Reaches the Blogosphere"
Sunday Times "Ideas and Trends" column about the use of movie critic review quotes and other sources of review feedback and word-of-mouth.

"Still, to further help moviegoers parse Hollywood’s movie marketing, a host of Web sites aggregate movie criticism and grade films based on those critiques.  The newest of them, MovieReviewIntelligence.com, analyzes reviews from more than 65 newspapers in the United States and Canada to provide what it says is 'the most accurate and complete picture of movie reviews possible.'  Studios eagerly trumpet good grades from these sites..." (go to full article...)

Chicago Tribune
June 16, 2009 - Feature Article in the Chicago Tribune (reprinted from the Los Angeles Times) "Movie review sites generate buzz, but are they legit?" by John Horn
Reprint of the Los Angeles Times article in the Chicago Tribune.

"Movie marketers say they like the sites because they can boost movie admissions.  'Are they the driver?  No.  Can they help drive business?  Yes,' says Mike Vollman, MGM’s marketing chief.  'People want to know what the consensus is.  I am a huge believer that in today’s culture people don’t pay as much attention to individual voices as to the aggregate score.' " (go to full article...)

IV. Frequently Asked Questions & Answers

Q: What makes MovieReviewIntelligence.com different than other movie review web sites?

A: The site is unique because it looks at movie reviews the way they are presented in the real world. Every effort is made to stay faithful to what the critics say, including the grades they give each movie. The site's layout is simple and clean. MovieReviewIntelligence.com is independent; it is not affiliated with a movie company or other communications corporation. No other movie review web site has this set of credentials.

Q: How did MovieReviewIntelligence.com come about?

Q: Why is there room for another movie review web site?

Q: How many moviegoers follow movie reviews?

Q: Do movie reviews influence the box-office?

(more Questions and Answers...)

V. 100 Word Boilerplate Paragraph about MovieReviewIntelligence.com
 

MovieReviewIntelligence.com offers the most accurate and complete picture of movies reviews possible. It is a professional approach, giving moviegoers and industry professionals – critics, filmmakers, marketers, distributors, exhibitors and publishers – a clear and unbiased understanding of movie reviews. Reviews are fundamentally important in the decision making process for the vast majority of moviegoers. MovieReviewIntelligence.com collects and analyzes movie reviews from more than 70 U.S. and Toronto newspapers, magazines, alternative weeklies, web sites and NPR, offering commentary, charts, summaries, averages and comparisons in real-time, 24 hours a day. These media and film critics are the most representative and influential of their kind.

VI. Citations of MovieReviewIntelligence.com

MovieReviewIntelligence.com has been cited in the following publications, blogs and indexes:

Associated Press, Roger Ebert, The Wrap, CNN, Ionarts, Connect With Your Teens, Librarians' Internet Index, Reuters, St. Petersburg Times, Deane Law Library, Orlando Sentinel, Boomja, EntMediaLaw, Bryn Mawr Film, Los Angeles Times, Thompson On Hollywood/Variety, Writers and Editors, Wikipedia, Cinema Tech, Boston Phoenix, Bigger Picture Research, Bloomberg, Financial Express, CEO Express, Chutry, The Play List, Cyber Screen Writer, Hollywood-Elsewhere, Awards Daily, New York Times, and others.

VII. News

12/02/2009: Press Release Announcing Launch of iPhone App
Movie Review Intelligence, Inc. Launches the Movie Industry's First Specialized Movie Review iPhone App

LOS ANGELES, CA (Marketwire - December 02, 2009) - MovieReviewIntelligence.com, Inc. announces the launch of the movie industry's first specialized movie review iPhone app, designed to give moviegoers and movie industry professionals accurate real time movie review information in an easy-to-use format on the iPhone platform. The cost of the app is 99 cents.

Designed by Bay Area developer AppFam.com, the app provides up-to-the-minute summaries of movie reviews for all current and upcoming films in the U.S. and Canada. The first page of the app shows a list of current movies, with each movie's measurement of positive reviews. Users can then click on individual movies for more detail. The app can be found in the iTunes App Store, which is here...
 

07/14/2009: Press Release Announcing Launch of MovieReviewIntelligence.com
Movie Review Intelligence, Inc. Launches Web Site to Become the New Industry Standard in Movie Reviews

Los Angeles, CA (Marketwire - July 14, 2009) - A new industry standard for measuring and understanding movie reviews, Movie Review Intelligence, Inc. announces the launch of MovieReviewIntelligence.com, giving moviegoers and industry professionals – critics, filmmakers, marketers, distributors, exhibitors, and publishing editors – the most accurate, detailed, and complete picture of movie reviews possible.

MovieReviewIntelligence.com offers commentary, charts, summaries, averages and comparisons in real-time. The company collects movie reviews on a 24-hour basis, analyzing hundreds of reviews each week in meticulous detail, with the goal of providing a new professional standard for measuring and understanding movie reviews.... (press release continues...)