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PROJECT X (2012) Movie Reviews
Story: Comedy about three high-school seniors who throw a birthday party that spirals out of control as word of the bash spreads. Cast: Thomas Mann, Jonathan Brown, Oliver Cooper, Dax Flame Director: Nima Nourizadeh, Jonathan Kaplan Opened: March 2, 2012 On DVD: June 26, 2012 From: Warner Bros. Rating: R Length: 1 hr. 27 min.
Project X (2012), Fair Reviews, Mixed
Updated: Sun, Apr 29 2012, 07:05pm
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Project X (2012) opened to fair reviews. Reviews were mixed. • Keith Phipps wrote for the AV Club, "...traffics in the usual party-gone-out-of-bounds clichés..." • Rene Rodriguez called the film in the Miami Herald, "...astounding, superlative..." • And Michael O'Sullivan wrote in the Washington Post, "It's the longest Facebook video posting you've ever sat through."   More Reviews Below...

Project X (2012)
Positive Reviews
(38 Reviews,  reviews below)
 Compare This Movie... 
TotalBroad
National
Press
Local
News-
papers
Alter–
native/
Indie
High-
Brow
Press
Movie
Industry
NY/LA
Chicago
Toronto
Key
Cities
Last
Wknd
B.O.
Total
B.O.
46.7% 51.4% 44.6% 34.3% 50.4% 57.4% 47.1% 37.4% $12K $54.7M
Averages: 51.8% 54.1% 52.3% 46.9% 45.8% 48.7% 49.9% 54.7%
Reviews & Quotes (38)

BROAD NATIONAL PRESS (6 Reviews)
Christy Lemire, Associated Press: MODERATE (cg)
"...what it might look like if the teen romp 'Superbad' had been shot with the first-person, hand-held aesthetic of 'Cloverfield'..." (Read the full review...)
530 words, 03/01/12

Owen Gleiberman, Entertainment Weekly: VERY GOOD (cg)
"The film's guiding spirit is Todd Phillips, who maintains his singular genius for updating the clichés of the 'Animal House'/'Risky Business' era so that they look just dangerous enough..." (Read the full review...)
746 words, 03/02/12

Peter Travers, Rolling Stone: GOOD (NOT GREAT) (cg)
"...reaches down to the age-irrelevant drive in all of us to just get shitfaced and run amok..." (Read the full review...)
340 words, 03/02/12

Claudia Puig, USA Today: POOR (cg)
"...billed as a comedy, but there's not a laugh to be had during the frenetic mayhem. There is also no plot beyond debauchery, nor characters beyond cardboard cutouts." (Read the full review...)
293 words, 03/02/12

Glenn Kenny, MSN Movies: POOR (cg)
" 'The Hangover' for kids.... this picture is nothing if not nastily derivative..." (Read the full review...)
706 words, 03/01/12

James Berardinelli, Reel Views: GOOD (NOT GREAT) (cg)
"...naughty and forgettable." (Read the full review...)
1,015 words, 03/02/12
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NEW YORK/LOS ANGELES/CHICAGO/TORONTO (11 Reviews)
Neil Genzlinger, New York Times: OUTSTANDING
"...so courageous it deserves consideration for the Nobel Prize.... The 'Animal House' of the iPhone generation? Could be. Pretty enjoyable for parents too." (Read the full review...)
301 words, 03/02/12

Elizabeth Weitzman, New York Daily News: POOR (cg)
"Like any out-of-control party, this one starts with potential and delivers a few highs along the way. But the longer it goes on, the more annoying everyone becomes." (Read the full review...)
339 words, 03/02/12

Robert Abele, Los Angeles Times: POOR
"...numbingly predictable... feels unseemly rather than exciting, so-what rather than so-funny and obvious instead of new." (Read the full review...)
373 words, 03/03/12

Sara Stewart, New York Post: POOR (cg)
"...a middle finger aimed at conventional moviemaking. Unfortunately, it's way lamer than the target of its beer-soaked ire." (Read the full review...)
570 words, 03/02/12

Bilge Ebiri, New York Magazine: MODERATE
"Anything self-reflective is pretty much immediately quashed by the pure sexual nihilism and Dionysian wish-fulfillment of the Todd Phillips Template..." (Read the full review...)
529 words, 03/05/12

Richard Roeper, Chicago Sun-Times: VERY GOOD (cg)
"...the filmmakers have taken the John Hughes blueprint, soaked it with 'Battle: Los Angeles' kerosene and lit a match. It's stupid and horrible, and then, weirdly, almost great." (Read the full review...)
666 words, 03/02/12

Melissa Anderson, Village Voice/LA Weekly: POOR
"When an avenging pot dealer shows up with a flamethrower, the wish is only for these little fuckers to be set ablaze." (Read the full review...)
198 words, 03/07/12

Peter Howell, Toronto Star: GOOD (NOT GREAT) (cg)
"I'm giving 'Project X' a marginal pass, but also grounding it for life and sending it to its room without its supper." (Read the full review...)
549 words, 03/02/12

Rick Groen, Toronto Globe & Mail: MODERATE (cg)
"...another lame movie. Yet apply a different standard, the mores of our time, and you get a different verdict: Suddenly, it's a perfectly lame movie that speaks intriguingly to the way we live now." (Read the full review...)
711 words, 03/02/12

Norman Wilner, Toronto Now: EXCELLENT (cg)
"...if you ever wondered what 'Risky Business' would have felt like without the glossy cinematography and Tangerine Dream score, you'll be very pleasantly surprised." (Read the full review...)
111 words, 03/01/12
KEY CITIES (9 Reviews)
Michael O'Sullivan, Washington Post: POOR (cg)
"It's the longest Facebook video posting you've ever sat through." (Read the full review...)
434 words, 03/02/12

Barbara Vancheri, Philadelphia Inquirer: MODERATE (cg)
"It's amusing to see just how far the party will go but it's clearly aimed at immature teenage boys who lust for girls normally out of their league." (Read the full review...)
465 words, 03/02/12

Colin Covert, Minneapolis Star-Tribune: POOR (cg)
"...catastrophically stupid.... Save yourselves. It's too late for me." (Read the full review...)
424 words, 03/02/12

Randy Cordova, Arizona Republic: WEAK (cg)
"There are naked girls in the pool, drugs galore, alcohol everywhere and even a dwarf in the oven. Yes, you read that correctly.... all you've got is an unending stream of grossness." (Read the full review...)
392 words, 03/02/12

Wesley Morris, Boston Globe: MODERATE (cg)
"This is a music video, a commercial, a deluxe MySpace page, with knockoffs of the boys from 'Superbad.' " (Read the full review...)
655 words, 03/02/12

Amy Biancolli, San Francisco Chronicle: MODERATE (cg)
"...an unapologetic and breathlessly amoral cinematic debauch..." (Read the full review...)
344 words, 03/02/12

Roger Moore, Seattle Times: MODERATE (cg)
"...produces its share of explosive laughs... but it's a wearying 'romp,' from its tired 'lose our virginity' formula to the conceit of making this a 'birthday' mockumentary..." (Read the full review...)
369 words, 03/02/12

Tom Long, Detroit News: MODERATE (cg)
"Depends which end of the spectrum you're on. As party porn goes, 'Project X' has its moments. In terms of drama, character or intelligence, it's pure bong water." (Read the full review...)
299 words, 03/02/12

Rene Rodriguez, Miami Herald: OUTSTANDING (cg)
"...astounding, superlative... a brutal, unapologetic comedy about the fantasy every high school kid carries around in his head about being popular and cool and beloved..." (Read the full review...)
897 words, 03/02/12
ALTERNATIVE/INDIE PRESS (11 Reviews)
Melissa Anderson, Village Voice/LA Weekly: POOR
"When an avenging pot dealer shows up with a flamethrower, the wish is only for these little fuckers to be set ablaze." (Read the full review...)
198 words, 03/07/12

Katey Rich, Cinema Blend: MODERATE (cg)
"With no narrative drive, characters to care about or stakes of any kind, it's so busy celebrating its own debauchery it never manages to make any of it look very fun or exciting." (Read the full review...)
597 words, 03/02/12

Peter Keough, Boston Phoenix: WEAK (cg)
"Most of what happens here has been done before and better.... The music rocks, however, so you might get the soundtrack and play it at your own party." (Read the full review...)
158 words, 03/01/12

Keith Phipps, AV Club: FAIR (cg)
"...traffics in the usual party-gone-out-of-bounds clichés, unless putting a dog in a moon-bounce counts as trailblazing." (Read the full review...)
516 words, 03/01/12

Cynthia Fuchs, Pop Matters: POOR (cg)
"...less about sex than it is about boys fussing about sex." (Read the full review...)
783 words, 03/02/12

Michelle Orange, Movieline: POOR (cg)
"...a party disaster movie targeted at kids who find the 'Hangover' franchise too sophisticated.... amazingly fatuous, tediously low-toned, aggressively sensational..." (Read the full review...)
715 words, 03/01/12

Andrew Schenker, Slant: POOR (cg)
"...awesomeness seems to be the chief quality prized by both the film and its characters... Being accepted by mindless peers is the only goal recognized..." (Read the full review...)
553 words, 03/01/12

Norman Wilner, Toronto Now: EXCELLENT (cg)
"...if you ever wondered what 'Risky Business' would have felt like without the glossy cinematography and Tangerine Dream score, you'll be very pleasantly surprised." (Read the full review...)
111 words, 03/01/12

Edward Adams, Atlanta Creative Loafing: GOOD (NOT GREAT) (cg)
"Mindless and oddly rich in buddy bonding moments... worth seeing." (Read the full review...)
565 words, 03/07/12

MaryAnn Johanson, Flick Filosopher: POOR (cg)
"For the majority of the world that is not a horny, irresponsible, adolescent boy lacking fully developed executive functions of the frontal lobe, you may well be appalled..." (Read the full review...)
979 words, 03/01/12
HIGHBROW PRESS (3 Reviews)
Neil Genzlinger, New York Times: OUTSTANDING
"...so courageous it deserves consideration for the Nobel Prize.... The 'Animal House' of the iPhone generation? Could be. Pretty enjoyable for parents too." (Read the full review...)
301 words, 03/02/12

Andrew Lapin, NPR: POOR
"...strives to appall, and it would be similarly self-deluded to pretend this jumble of ecstasy and crotch shots is anything other than repulsive.... It aims for the bottom and hits the bulls-eye." (Read the full review...)
616 words, 03/01/12

Robert Abele, Los Angeles Times: POOR
"...numbingly predictable... feels unseemly rather than exciting, so-what rather than so-funny and obvious instead of new." (Read the full review...)
373 words, 03/03/12
MOVIE INDUSTRY (5 Reviews)
Peter Debruge, Daily Variety: OUTSTANDING
"...game-changing instant classic will doubtless inspire imitators, onscreen and in backyards everywhere, en route to redefining what a new generation expects of its mice-will-play movies." (Read the full review...)
783 words, 03/01/12

Todd McCarthy, Hollywood Reporter: POOR
"...grimly depressing, glumly unfunny... a sort of crude art object upon which viewers can project whatever feelings they have about the degenerative hijinks on display..." (Read the full review...)
862 words, 03/01/12

Robert Abele, Los Angeles Times: POOR
"...numbingly predictable... feels unseemly rather than exciting, so-what rather than so-funny and obvious instead of new." (Read the full review...)
373 words, 03/03/12

Emanuel Levy, Cinema 24/7: MODERATE (cg)
"...not funny or wild enough and the characters are really unlikable." (Read the full review...)
319 words, 03/01/12

Neil Genzlinger, New York Times: OUTSTANDING
"...so courageous it deserves consideration for the Nobel Prize.... The 'Animal House' of the iPhone generation? Could be. Pretty enjoyable for parents too." (Read the full review...)
301 words, 03/02/12
(cg) = based on the critic's grade

Review Mixture
30.5 Percentage Points Average Difference Between Reviews
(Norm is 18.4pp; <18.4pp = More Consistent; >18.4pp = More Mixed)

Project X (2012)'s reviews are separated by an average 30.5 percentage points. The norm for this measure is 18.4 percentage points. Less than 18.4 indicates more consistent reviews; greater than 18.4 indicates more mixed reviews. In the chart below, each dot represents a review, with the dots at the top more positive than the dots at the bottom. From left to right, the dots represent reviews in big, bigger and biggest publications. Roll over each dot for more detail.

Project X (2012)
(38 reviews)
Roll over dots for each review
Broad National   Alternative/Indie   Highbrow Press   Key Cities
NY, LA, Chicago, & Toronto Movie Industry  
Outstanding
Very Good
Good
Moderate
Weak
Poor
Reviews
Outstanding
Very Good
Good
Moderate
Weak
Poor
Reviews
Big
Publications
>Bigger
Publications
>Biggest
Publications
Coverage, Volume & Length

Coverage: Project X (2012)'s reviews cover 52.5% of potential readers (average is 68.2%). Volume: The film's reviews total 19,900 words in volume (average is 19,979 words). Length: The film's reviews average 524 words in length (the norm is 512 words).

Project X (2012)
Coverage, Volume & Length
(38 Reviews,  reviews below)
TotalBroad
National
Press
Local
News-
papers
Alter–
native/
Indie
High-
Brow
Press
Movie
Industry
NY/LA
Chicago
Toronto
Key
Cities
Last
Wknd
B.O.
Total
B.O.
Coverage:
Volume:
Length:
52.5%
19,900
524
42.1%
3,630
605
76.1%
7,788
487
100.0%
5,373
488
44.4%
1,290
430
83.3%
2,638
528
80.2%
4,545
413
74.5%
4,279
475
$12K $54.7M
Averages: 68.2%
19,979
512
66.7%
3,178
451
80.2%
10,677
521
80.8%
3,310
430
58.7%
2,374
630
85.2%
3,407
685
83.7%
5,861
500
73.0%
2,885
539
Opening Day Reviews
Reviews Broke 0.9 Hours Before Release (Norm is 0.2 Release)

Project X (2012)'s reviews on average broke 0.9 hours before opening. Norm for this measure is 0.2 hours after. The chart below shows reviews on opening day and the days before and after opening; the left side is earlier and the right side is later. The red bars extending above the horizontal mid-line represent more positive reviews, and the red bars extending below represent more negative reviews. The white space/red bar in the middle is Project X (2012)'s opening day. Click on any bar for a list of the reviews for that day.

Project X (2012)
(38 reviews, click on bars for reviews)
M O R E    P O S I T I V E    R E V I E W S
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M O R E    N E G A T I V E    R E V I E W S
Movie Review Intelligence Mobile Web App 1.0
Updated: Sun, Apr 29 2012, 07:05pm
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